Brand Designer with 20 years of experience creating, applying, and evolving visual identities for global brands across digital, print, OOH, and integrated campaigns. Experienced in collaborating with interdisciplinary teams and leveraging AI tools to create distinctive, relevant work that connects with audiences worldwide.
Oversaw visual expansion of the brand across marketing collateral; created high-performing digital, print, and OOH assets; and led R&D and implementation of AI visual effects for digital videos.
Brand guidelines
Social media campaigns
Web design, packaging, and social assets for a virtual care health app, from box design to in-app and marketing graphics.
Applied brand elements across OOH campaigns, signage, and digital touchpoints for Voom’s on-demand helicopter service.
Social media assets
Social media assets for marketing campaigns
Social media assets and printed material
Champion the Match poster, Mexico City
Vuelta Cero event invitation
Art direction, Berlin and Hong Kong
Logo and art direction
Safeguard GlobalOct 2025 – Present
Refining the brand look with leadership and building templates for ebooks, presentations, social, and convention booths. Guiding designers on the new guidelines, and leading R&D on generative AI video tools that replace green screens and manual keying.
Sora UnionJun 2022 – Aug 2025
Designed brand identities and scalable design systems for international tech and lifestyle clients, plus web, app, and social visuals, keeping global teams consistent.
ÇiçeksepetiMay 2020 – Jun 2022
Designed and directed integrated campaigns across digital, OOH, and mobile for the US, Brazil, and Mexico.
Voom, an Airbus companyMay 2019 – May 2020
Produced marketing collateral, sales enablement, and OOH campaigns for the US, Brazil, and Mexico, and directed and edited promotional video.
Cabify MexicoApr 2017 – May 2019
Led end-to-end campaigns across digital, print, and OOH for Mexico, Colombia, Argentina, and Portugal, and managed two designers and a copywriter.
Fabrik Brand ConsultingMar 2015 – Apr 2017
Campaign and brand assets for Heineken, Don Julio, and Johnnie Walker across digital, print, and experiential.
Impresos VillanuevaAug 2006 – Dec 2014
Modernized the family printing business, streamlining digital workflows and tools.